Fold v2
- 3d Illustration
Working with Fold during their recent rebrand, I created a new 3d illustrastion style to be used throughout their app, website and marketing. I'd already been luckly to be working with Fold when their brand style was a little more playful.
This new approach represents Fold's move into a more serious postiion in the banking and financial sector. As such, we moved away from the more playful look we'd prevoiusly had to a more reliable, secure feeling hyper realistic style. Using real world materials such as glass and plastic, while still hinting at their more light hearted history. Shoutout to the brilliant creative direction from Rachel Mersky.