Fold v2
- 3d Illustration
Working with Fold during their recent rebrand, I created a new 3d illustration style to be used throughout their app, website and marketing. I'd already been luckily to be working with Fold when their brand style was a little more playful.
This new approach represents Fold's move into a more serious position in the banking and financial sector. As such, we moved away from the more playful look we'd previously had to a more reliable, secure feeling hyper realistic style. Using real world materials such as glass and plastic, while still hinting at their more light hearted history. Shout-out to the brilliant creative direction from Rachel Mersky.