Illustrating for Fold

I've been lucky to work with Fold for the last couple of years, helping to add 3d illustration and character design to their brand. Fold is a personal finance app focused on Bitcoin. I can break my work with them so far into two parts:

Fold v1

Initially, I was asked to help inject a more friendly and playful feel into the brand. Bitcoin and its community are, relatively speaking, a modern phenomenon that blends modern internet meme culture with a certain level of complexity in understanding exactly what Bitcoin is and does.

3d Illustration for Fold

Using 3d-illustrated scenes and a new robot helper character—nicknamed 'Stacky' after the stacks of coins users like to save—we set out to help users and potential sign-ups grasp key concepts, such as buying Bitcoin on the app, savings (or round-ups), and gamified features like the daily spin wheel.

3d Illustration for Fold

Fold v2

In the summer of 2024, they underwent a rebrand, marking Fold’s shift toward a more serious position in the banking and financial sector. As a result, we moved away from the previously playful look, adopting a hyper-realistic style that conveys reliability and security.

3d Illustration for Fold

This new approach incorporates real-world materials like glass and plastic while still nodding to Fold’s more lighthearted history. Shout out to the brilliant creative direction from bothRachel Mersky and latterly Lee Gordon.

Website design for Fold

I love working in 3d, experimenting with new techniques and materials, all while being part of one of the most exciting spaces on the internet. More to come!