12 Oct 2013
In this month's edition of Advanced Photoshop magazine (October 2013 - issue 114), I was interviewed for an article on how Adobe Photoshop and Illustrator can be used together for web design.
I use both Photoshop and Illustrator everyday in my work, Photoshop for web layout and UI, and Illustrator for iconography and vector graphics. I like to create layered illustrations in Illustrator and import them into Photoshop as Vector Smart Objects. This means you can easily switch between the programs, working on layout in Photoshop while still being able to edit assets for the design in Illustrator at any time, in a non-destructive way. This is also great for making sure all assets are retina ready.
The article focuses on using the programs served up from Adobe's Creative Cloud. Being subscribed to Creative Cloud allows you to make use of new features like syncing fonts from TypeKit, and automatically generating assets for the web, straight from your PSD. Read the full article by clicking on the image below.Click the image to see the article full size
01 Oct 2013
I have just finished working with New York based startup TriggerMail, on their new marketing site.
My main thinking for the site was to use a bright colour palette alongside illustration to describe the service TriggerMail offer it's customers, the relatively complex topic of triggered email for e-commerce websites. Although what goes on behind the scenes is complex, on the surface the service is actually a simple one - customers on your website are sent email related to their actions, the products they look at or buy.Some of the illustrations I created to describe the TriggerMail process
TriggerMail is aimed at business owners as well as marketing managers from companies of all sizes. The site goes into enough detail to get across the benefits, as well as some of the high-level technical ideas behind what they do. Using illustration to create metaphoric 'machines', helped me to explain the various processes in a fun way. Topics like automated email generation or dynamic prioritization, for example.
The guys are currently working on turning my designs into code, the site should be live very soon. You can see more screens from this project in my portfolio.
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